Social researchers generally agree that the most effective research designs are those that utilize various methodological approaches to complement one another – primarily qualitative and quantitative methods. In cases where the problem under investigation is relatively unexplored in the cultural, sociological and even psychological dimensions, it is best to take the first research steps with a qualitative approach – primarily focus group discussions and indepth interviews. Through such groups and interviews we gain insight into the complete background of opinions and attitudes, reasons, motivations of the target groups relating to the issue being researched. In addition, the focus group discussions and in-depth interviews are an effective way to test some of our initial hypothesis and assumptions. It is important to mention that it is the best manner in which to prepare the questionnaire for a quantitative study by testing, exploring, and defining certain questions in the qualitative research