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Inspired by the moto No More Limits and united under the wings of a red watercoloured butterfly, this year, Raven City Production funded by Butterfly Kosovo and UNFPA Kosovo and in partnership with the Ministry of Health, National Institute of Public Health of Kosovo, Stupcat, Deko Solution, and other Kosovo based businesses created a visibility and awareness campaign about menstruation on Menstrual Hygiene Day.

The aim of this campaign is to highlight the necessity of hygiene during menstruation, and improve society’s response towards this biological process which is both linked with women’s and girls’ human rights and gender equality.

The event was opened by Visare Mujko-Nimani UNFPA Kosovo project manager along with the CEO of the Butterfly company Ragip Dërmaku as two of the main supporters of campaign and Nazife Jonuzi representative of the women's shelters in Kosovo who are direct beneficiaries of this campaign.

During the opening ceremony a letter by Uta Ibrahimi was read who sent a message from the Himalayas where she managed to climb mount Lhotse which is the fourth highest peak in Himalayas.

A considerable number of citizens were part of this event, who gathered in Zahir Pajaziti square, to encourage frontline workers including doctors, nurses, school staff, parents, actors, politicians, men and women to promote the importance of the Menstrual Hygiene and stress the risks of bad menstrual hygiene habits.

For that purpose, the organizers have created 5 educational videos approved by the National Institute of Public Health of Kosovo, which were premiered on the day of the event.  Moreover, the event was followed by one of the most famous female DJs in Kosovo Oda Haliti amusing the public during this informative gathering.

As part of the event, organizers have also distributed specially designed t-shirts and bags along with sanitary pads in a box containing gummy stickers with the logo and the hashtag of the campaign, as well as amusing messages empowering and encouraging women and girls.  

This event besides having the function of raising awareness for the importance of Menstrual Hygiene and helping the society to break the taboos about menstruation will address a humanitarian action too.  For this reason, the organizers together with the company Butterfly Kosova decided to donate sanitary packages for all seven women’s shelters in Kosovo in an amount covering the needs of the shelters for the following 6 months.