As part of the ongoing efforts to raise awareness about breast cancer, the Municipality of Pristina, in collaboration with Public Transport and with support from UNFPA Kosovo, has launched the branded bus "Race for the Cure Prishtina 2024". This initiative is part of a broader campaign aimed at encouraging early detection and supporting those affected by breast cancer, continuing the impactful work from last year’s campaign. Race for the Cure is a global initiative, mobilizing communities worldwide to support breast cancer awareness and prevention.

In 2023, the awareness campaign led to a 1000% increase in mammograms conducted in Pristina, from just 80 in August to an impressive 887 in October. The results highlight the importance of continuous efforts in educating the public about the life-saving potential of early detection.

Speaking about the campaign, Perparim Rama, the Mayor of Pristina, emphasized the collective responsibility in supporting this cause: "Dear mothers, sisters, women, friends, and even men (as they too can be affected by this cancer), get your mammograms because early detection SAVES LIVES!” Rama said, underscoring the importance of regular screening.

The "Race for the Cure Prishtina 2024" campaign includes various activities, culminating in a walk and run event on October 6th in Pristina. These events are designed to show solidarity with women who have battled this disease and to promote the importance of early detection and support for breast cancer patients.

Izet Sadiku, Director of the Health Directorate of Pristina Municipality, emphasized the need for continued efforts, highlighting that the previous campaign significantly boosted awareness and action in the community.
"Through last year's campaign, we saw a 90% increase in mammograms performed, reaching 3,283 screenings in 2023 alone. Additionally, we were able to subsidize 381 individuals diagnosed with breast cancer. This year, we aim to continue increasing the number of screenings and offering our full support to those in need," Sadiku stated.

UNFPA Kosovo remains committed to supporting these vital initiatives. Visare Mujko Nimani, Head of UNFPA Kosovo, reiterated UNFPA’s role in the campaign, stressing the importance of public engagement and early detection:
"We are proud to stand alongside the Municipality of Pristina in this crucial effort. The substantial increase in mammograms and the continued support for breast cancer survivors are testaments to what we can achieve when we work together. Early detection is key, and we will continue to raise awareness and provide the necessary resources to ensure that every woman has access to life-saving screenings," she affirmed.

The "Race for the Cure Prishtina 2024" campaign continues to push boundaries, mobilizing the community to take action against breast cancer. Together, with the support of key institutions, we can save lives through awareness, early detection, and collective support.